2020 brought its own global challenges, but with it, a drastic shift in terms of how companies should invest in their content marketing and SEO strategies ahead of 2021. From investment in engaging content, to multi-platform content and understanding the consumer journey more. There are a number of trends to especially lookout for ahead of 2021, let us unpack some of them (and what to do) below.

A lot has changed in SEO since Google introduced the Rankbrain algorithm in 2015 that understands the user’s intent of a search query. By understanding users’ search intent, Google is able to rank…


In this chapter of the collaboration with Egline Samoei, we discuss mental health and efficiency as marketers and creators as we try to stay afloat not only from the pandemic but also from all that’s been happening around us.

The ongoing Covid-19 Pandemic has disrupted how we work and how we run our businesses. More importantly, how do we take care of our mental health as we grow and adapt? It has shelved some of our habits and opened a new world of possibilities that sounded impossible before.

It has been challenging for everyone. Everybody is striving to stay in…


As one of its other top reveal features hitting the market, Twitter has announced it will, later this year, launch a “super follow” feature, which lets users charge followers to access exclusive content. Quite a bold move, as the platform aims to branch out of advertising, to find more alternatives to make money for both itself and its most prolific followers.

This feature will allow access to exclusive material or content, which includes subscriber only newsletters, videos, deals and discounts. Users would pay a monthly subscription fee to access the extra content. This has come after bulk of both investors…


In this blog, I am in Conversation with Advocate Mothepa Ndumo (Industrial Sociologist, Labour Lawyer and Researcher, Certified Leadership and Executive Coach and Founder of Higher Self Career and Executive Coaching)

More than anything, COVID-19 has forced deep within us the need to not only face our own weaknesses so that we can be strong, but the pandemic has forced us to reflect on our entrepreneurial ecosystems as Basotho and face the existing cracks, pull ourselves up and get to work.

So how do we build the courage and energy within us to cope, the drastic ripple effect of the…


“Using Social Media to talk to your customers Vs using social media to talk with your customers and have them talk to each other through your brand” This is such a beautiful quote from Kristine De Valck in her article in comparing the drastic impact of social media use ever since the beginning of 2020 and growth of the COVID-19.

By no stretch, no job has been made easy because of the ripple effect of the pandemic for both brands and end users. The beautiful thing about us is precisely in our ability adopt to a new norm and adjust…


Value Added Brand Collaborations are becoming so powerful for building online brands. In this fast paced information age, nothing offers social proof for brands than seeing a number of sources speak highly of a brand. For impact, a mutually beneficially cobranded content not only diversifies and increases reach, but surely increases the likelihood of user engagement rate.

Building a community on social media is pivotal on not only engagement, but putting faces behind endorsements, testimonials and feedback and most importantly, spotting brands in the same industry (or complimentary industry) to collaborate and grow together with. …


KatAfro Jackson

When you think of an influencer, what’s the first thing to come to come to mind? Popular, beautiful, glamour, outspoken? What about a “Brand Ambassador”? Popular… I know, the difference between the two always gets so blurry if you’d look at how big brands roll it out, and if you’re an ordinary person or an aspiring social media celeb, you’d never be sure which to be part of, because honestly what’s the difference?

Influencer marketing or Brand Ambassadorship is part of marketing and ought to add value for any brand, which means each of our trusted businesses must execute this…


Of all sectors reliant on client reviews and word of mouth, the hospitality sector is one which thrives on this. I have always had a key interest in it because of how primarily dependent it is on the entire consumer journey. This sector, like most cannot ignore the power of social media for consumers, whether consumers use it for frustrations or pleasure, leaders here cannot ignore its impact on their businesses.

I would like to share tips on how the food and hospitality sector, from cafes, restaurants, guest houses and hotels could make valuable use of social media to communicate…


For any business, nothing beats successfully accomplishing your set marketing plans and enjoying the business growth journey as a result. For sustained growth, marketers and entrepreneurs need to be strategic about where, how, when and whom to communicate value. This is what Social Media Marketing Strategy is about, in a chat with Barrack Onyango (Kenya): Brand Strategist, Founder at Sparks Corporates & Africa Tweet Chat, he gladly explained the importance of a social media strategy;

“A social media strategy outlines your business’ goals and sets measurable objectives for the desired outcomes… With the introduction of social media, we have a…


https://cultbranding.com/ceo/create-strong-brand-positioning-strategy/

Brand Position is very important in further communicating any business’s “WHY?” with consumers.

In a conversation with Mpho Brown: one of the country’s Brand and Marketing guys from Maseru’s corporate sector, the term gyrates around:

‘’clearly representing who you are to your clients and what human- benefit they stand to gain from you. What should people expect from you as a brand at every interaction? It’s a shorthand for what your Brand stands for…’’. This could be taglines, or patented music, or “consistent experience’’. More than anything, the term is about an action, finding and dwelling on a connection with…

Motebang Senaoana

Entrepreneur | Content Marketer | Ecosystem Builder

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store